Today’s merger of mobile handsets and automotive
platforms is creating a brand-new market for app developers. However there are
many differences between a phone and car.

This session provides an
introduction to the automotive market for the app developer looking to get into
this space. Learn how a car infotainment system is structured, UI considerations
that help prevent driver distraction, why HTML5 promises to be the next killer
development environment for the car, and more.

Estimated length:
1 hour, including Q & A

Who should attend:
App developers on any platform looking to move into the automotive
space (although there will be some special hints for BB10


Gryc, Product Marketing Manager, QNX Software Systems

Andy Gryc has
been a software developer and designer for over 20 years, and is currently the
automotive product marketing manager at QNX Software Systems. Prior to joining
QNX, he worked as the lead embedded software architect for GM OnStar; designed
and implemented a speech recognition engine; and worked on software for palmtops
and notebooks.