Statistics show that engineers using model-driven testing (MDT) are more able to keep to a schedule than projects not using it. But your systems are more complex, your software is a key differentiator and reducing costs while hitting time-to-market windows is critical for success — how can you balance these seemingly conflicting drivers in your systems development process?

By building quality management techniques across your entire development lifecycle you can both satisfy your business objectives and deliver better products to your customers. Learn how at the IBM Rational Three keys to exceeding your customer’s quality expectations Webcast. During the presentation, you’ll see how a proactive approach to quality can help you clear this operational hurdle. IBM experts will show you how to:

  1. Enhance collaboration and decision making with a lifecycle approach to quality management
  2. Solve development test productivity problems with model-driven testing
  3. Integrate testing activities into the quality management lifecycle

And much more…

Join IBM experts Jeff Schuster and Martin Bakal as they explain how quality and productivity can coexist in your systems and software development process. Register for the Three keys to exceeding your customer’s quality expectations Webcast today!

Jeffrey Schuster:
Quality Management Segment lead responsible for the Quality Management product line offering within IBM. Over 25 years of automated test experience, over 20 years with the IBM Rational Implementation. Primary responsibilities include driving the strategic direction of the Quality Management portfolio and mapping those offerings into the rest of the IBM portfolio. Technical background includes a career that started with AT&T Bell Laboratories, moved on to ITT Telecom, then into the private sector where he focused on quality offerings. After a series of acquisitions, has now been with IBM since 2003. Speaking Background: Delivers the annual QM Keynote for the Rational Software Conference. Has spoken at numerous quality conferences across the globe including Europe, Asia, and North America. Sessions range from individual sessions to Program Keynotes.

Martin Bakal:
Experience: 15 years of experience, the last 10 years working as a product marketing manager, business development manager, application engineer, consultant, and trainer. An experienced UML / SysML trainer and now is a Product Marketing Manager managing various industries. Embedded systems and software modeling, training, and consulting background with extensive customer experience worldwide in the A&D, Medical, Automotive and telecomm industries although skill are adaptable to any industries and specializations. Have Additional strong experience in Software Product Lines (SPL) which is a key emerging market. Contribute to industry conferences and journals on a regular basis. Examples include the Embedded World conference in Germany, the Software Product Lines conference and the IBM’ Rational’ Systems Conference. Thought leadership extends to various industry magazines, with articles that span a range of topics from an extremely technical to features focused on high-level process, solution and business concerns.