Overview:
The market for wireless communications has exploded over the last 5-7 years, as key features such as real-time streaming audio/video as well as increased power efficiencies are not only expected, but demanded by savvy consumers. The wireless space has never been more critical, complex and intricate for today's SoC designers-as they attempt to navigate through the maze of new protocols and market changes-especially in the 3G/4G, WiMAX, base station and femtocell segments. How do SoC designers keep pace with this high-growth, saturated market and stay competitive with wireless communication designs?

Semiconductor IP leaders Sonics, Inc. and MIPS Technologies will team to illustrate the most effective way to tune and optimize your wireless SoCs for superior performance, power, price and system flexibility-and discuss the key on-chip 'must-haves' that are vital to high-performance, power-aware wireless designs. According to a report by iSuppli, wireless chip growth outpaced the overall chip market in 2007 alone and continues to play a dominant role in semiconductor growth worldwide. Join us to learn more about what wireless semiconductor suppliers need to know regarding today's SoC designs and how this rapid technology evolution will impact your next-generation roadmaps.

Presenters:


Frank Ferro
Director of Business Development
Sonics, Inc.

Frank Ferro is the Director of Business Development for Sonics Inc., responsible for the company's on-chip network IP products-including those targeted for the wireless market. Mr. Ferro has over 25 years of experience in the semiconductor industry and has worked extensively in the communications and consumer electronics fields, with expertise in the areas of WLAN, Voice over IP, cellular phones, personal computers and SoC architectures. Mr. Ferro holds an Executive MBA from the Fuqua School of Business at Duke University and an M.S. in Computer Science, as well as a B.S.E.T. in Electronic Engineering Technology from the New Jersey Institute of Technology.



Mark Throndson
Director of Product Marketing
MIPS Technologies, Inc.

Mark Throndson has more than 20 years of experience in marketing, business development and sales management involving embedded processor and software technologies for companies including National Semiconductor, Hitachi, Ubicom, and Kestrelink. Mr. Throndson holds a B.S. in Electronic Engineering from California Polytechnic State University, San Luis Obispo.