One of the greatest challenges and opportunities for development organizations revolves around the creation of a strong product architecture. To accelerate development and maximize efficiency, the architecture must reflect the commonalities in the end products through reuse, while defining and managing variabilities ” points at which these individual products differ.

As a result, today’s leading companies have turned to product line engineering as a way to drive innovation into their products with minimal overhead and development resources ” applying a set of best practices and integrated tools supporting their architecture and hence software product line development efforts. This presentation will highlight the latest advances in applying variation support from requirements through development of products, illustrating these best practices and proving them through commercial experience.

Key Takeaways:

  • Importance of architecture in understanding your product variability
  • The key value of a product line approach to all aspects of software development, from requirements through product delivery
  • Integration and automation that helps drive innovation through software product lines.


Martin Bakal, Market Manager, Systems Modeling, SPL, Testing, and Multi-core, IBM Corporation

Martin Bakal has over 15 years of experience, the last 10 years working as a product marketing manager, business development manager, application engineer, consultant, and trainer. An experienced UML / SysML trainer and now is a Product Marketing Manager managing various industries, including product line engineering and multicore.

Martin contributes to industry conferences and journals on a regular basis. Examples include the Embedded World conference in Germany, the Software Product Lines conference and the IBM® Rational® Systems Conference. Thought leadership extends to various industry magazines, with articles that span a range of topics from an extremely technical to features focused on high-level process, solution and business concerns.