From automobiles to meat cases to artificial hearts, today’s smarter products represent a new generation of capabilities that fuse together sensors, actuators, electronics and mechanical systems. In fact, recent studies show that 2/3rds of manufacturers include embedded systems in their products. Infused with intelligent software capabilities and interconnected with the world around them, these products create unique experiences for their users, and differentiated value in the marketplace. These smarter products don’t roll off the assembly line with all those bells and whistles in place. Product companies must now master a wide variety of systems and software engineering disciplines, including requirements management, change and configuration management, model-driven software development, quality/test, security and portfolio management. Few of them have all of those skills in-house, but for most it takes a complex ecosystem of developers, engineers, suppliers and partners to bring smarter products to market.

This presentation will highlight the technology, products, services, and industry examples of customer’s solutions that come to life when the ecosystem achieves what it intends: smarter products by design.

Presenter: Dominic Tavassoli, Program Director for Rational Systems Marketing, IBM
Dominic has 20 years experience in systems engineering, advanced software development and delivery, and process improvement around CMMI, Agile and Application Lifecycle Management, and has authored over fifteen papers on these topics. He is currently working on crafting solutions for the next wave of Smart Products and cross-industry ecosystems, which meet business requirements for innovation while achieving compliance, quality and cost objectives.

Prior to IBM, Dominic was Vice President of Product Marketing at Telelogic, a leading provider in Enterprise Lifecycle Management, ran the French operation for Ascent Logic Corporation, the pioneer in Requirements Management, Systems Engineering and Enterprise Architecture, and drove the deployment of best practices for systems and software at MBDA.

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