We are surrounded by industrial control
equipment that treats our drinking water, generates and distributes electricity,
controls HVAC and elevators in buildings, keeps the trains on schedule, builds
our cars and favorite electronic gadgets, and more. Freescale Power Architecture
has been used to control and interconnect these devices for more than 20 years.
Come hear about why leading customers select and trust our processors to control
such critical infrastructure equipment.

What you will learn:

  • Industrial control market requirements
    • Industrial network protocols:  PROFINET, PROFIBUS, EtherNet/IP™, EtherCAT®,
      IEEE® 1588
    • Functional safety and cyber security
  • Solutions for success
    • Freescale control processor solutions
    • Tools, reference designs and resources to speed up development

Dopplinger, Global Segment Marketing Manager, Robotics and Factory Automation,

Alexandra Dopplinger is Freescale’s global segment
marketing manager for Robotics and Factory Automation. She has 10 years
experience in semiconductor industry, 10 years in telecom, a year in the
coordination and protection division of an electric utility and a patent for a
redundant network solution. Her B.Eng. Electrical Engineering degree from
Memorial University of Newfoundland (Canada) opened the door for roles ranging
from hardware and system design, product management, and marketing. Today, she
advises Freescale product teams about how to grow industrial business and
spreads the word about new solutions.

McDonald, Product Marketer, Industrial and Multi-Market Microcontrollers,

Aaron McDonald is the Market Segment Leader for Industrial
Functional Safety at Freescale. He also contributes to product marketing for
Freescale’s PX Series of 32-Bit Power Architecture microcontrollers. Aaron
joined Freescale in 2011 and comes from a strong industrial background in Sales
and Product Management. Aaron holds a Bachelor of Science in Engineering from
Tennessee Technological University and lives in Austin, TX.

Matt Short, Industrial
Segment Marketing Manager, Freescale

Matt Short is an
industrial segment marketing manager at Freescale, where he is focused on
multicore technology for industrial networking applications. Matt began as an
applications engineer supporting static RAMS followed by security co-processors.
As security integrated into the PowerQUICC and QorIQ processor product lines,
Matt transitioned to system engineering where his experience in SoCs has helped
guide the processor roadmap. Matt received a B.S.E.E at University of Texas
Arlington and M.S.E.E. at the University of Texas Austin.