Machine to Machine (M2M) connectivity holds the
promise to transform the productivity and potential of virtually every industry
vertical, from Transportation, to Healthcare to Industrial Automation to Energy
Management and others. In most cases mobile connectivity is the critical network
technology. There are parallels that can be learned from the mobile space, as we
know it, but there are vital differences in the demands of the M2M end-point
compared to that of a traditional mobile device. In particular, is the
difference in the device lifecycle.

M2M end-point deployment lifecycles
will be years, and in some cases decades, as opposed to the lifecycle of today’s
mobile devices that is often measured in months. This coupled with the fact that
M2M endpoints are often remote and unattended dictates the need to not only
monitor these devices, but also to provide software updates to those devices
without the high cost of hands on maintenance.

Join QNX Software Systems
and Deutsche Telekom AG for this webinar as we address these critical questions:

  1. How can you ensure deployed endpoints can be seamlessly updated and modified
    to meet changing requirements?
  2. How do you future proof the end point to ensure it will have the capacity to
    take on yet unknown needs.
  3. Who can companies turn to in order to enable and support these solutions?

Estimated Length: 1 hour, including Q&A

Who Should Attend: This seminar is best suited for Business
developers, Software engineers and designers; Hardware engineers and designers;
and System architects and engineers.

Gencheva, International M2M Partner Development Manager, Deutsche Telekom AG

Nataliya Gencheva has spent the last 8 years working in a variety
of roles with the Telecommunications industry. Six of those past years have been
with Deutsche Telekom AG. She has been in her current role as International M2M
Partner Development Manager since the establishment of DTAG’s M2M Competence
Center in 2010. Ms Gencheva is responsible for a broad portfolio
of horizontal partners ranging from multinational corporations through SME and
Start-ups. In addition to her role at DT, Ms Gencheva is also a Mentor for
Berlin Geekettes.

West, Senior Director Business Development, Mobile Computing,

Steve West is responsible for extending the success of
new product and service innovation at BlackBerry. Mr. West is actively driving
the proliferation of BlackBerry technology with a vision for it to be the
foundation for connected computing platforms on a broad scale, across a number
of vertical industries.

Prior to joining BlackBerry, Mr. West was the VP
of Emerging Technology and Media for Alcatel-Lucent where he drove the success
of the ng Connect Program, a vibrant multi-industry eco-system to foster broad
industry adoption of ultra-high bandwidth technologies such as 4G and the next
generation user experience it enables.

Mr. West also has a long history
in telecom and high tech where he has been responsible for consumer broadband
services development and marketing.

Mr. West holds a Diploma in
Marketing and International business from St. Mary’s University in Halifax, Nova
Scotia, and a Diploma in Electronic Engineering Technology.