In order to address the intensive computation requirements of advanced wireless baseband or multimedia standards, embedded processors are becoming highly parallel and complex. This directly affects the effort involved in programming such processors, and consequently the development of embedded software poses the greatest challenge in the embedded development cycle.

Efficient utilization of the capabilities offered by the processor architecture is the main test in software development. If not correctly performed, utilization of the architecture resources can result in a long optimization process, significantly affecting the overall project schedule and increasing associated development risks.

In this webinar, we shall explore the latest challenges in software development for advanced embedded architectures and propose a optimized flow to meet the target performance with minimal risk and in the shortest development time.

In this webinar you will learn:
1. Review of key trends in modern processor architectures targeting advanced wireless baseband and multimedia standards
2. Main pitfalls in the development process of embedded software
3. How to efficiently utilize your software development environment to achieve higher performance at lower cost
4. How to implement an optimized purely C-based software development flow for embedded architectures

The session should be attended by anyone involved in software development for embedded architectures.


Eyal Bergman – Director of Product Marketing, CEVA
Eyal Bergman serves as a Director of Product Marketing for CEVA. In his role, he is responsible for all Marketing aspects related to CEVA’s DSP products. Prior to this, Mr. Bergman was the Application Solutions Department Manager at CEVA. Mr. Bergman has worked for CEVA & DSP Group since 2000, and held several development and managerial R&D positions. Mr. Bergman holds MSc & BSc degrees in computer sciences from Bar-Ilan University.

Itay Daon – Department Manager, Software Development Tools, CEVA
Itay Daon serves as a Manager of the Software Development Tools department in CEVA. In his role, he is responsible for all development tools that accompanied CEVA’s products. Mr. Daon has worked for CEVA & DSP Group since 1998, and held several development and managerial R&D positions. Mr. Daon holds BSc. degree in computer sciences from Tel-Aviv College.