Find out how easy it is to migrate your applications to the next generation of microcontroller technology, based on the ARM’ Cortex-M processors. Discover practical benefits of migration; compare Microchip PIC18 or PIC24 to the Cortex MCU, examine the tools solutions available and finally review a Cortex-based MCU from one of the many silicon suppliers.

The presenters will demonstrate the tangible benefits of migrating from an old architecture to an ARM Cortex-M processor for your next project. The easy to use, Cortex-M family of 32-bit processors will reduce development cost and time-to-market. You will learn how the Cortex-M processors:

  • Adapt to your current software
  • Compare to your current microcontrollers
  • Deliver code density better than an 8 or 16-bit MCU
  • Facilitate software reuse and portability with a consistent look and feel using CMSIS
  • Provide easy software development (C-friendly) and debug features


Richard York, Director of Product Marketing, ARM Processor Division, ARM
Richard York is responsible for the team marketing ARM embedded and microcontroller CPU products including the Cortex-M and Cortex-R series. He is also responsible for the overall embedded roadmap for these products and also for specialized derivatives such as the ARM SecurCore’ processor family. Richard has worked at ARM for over fourteen years, during which time he has been closely involved with the design of ARM7TDMI’ core and was an architect in the ARM advanced research and development group. He is also the principal architect of the ARM RealTrace debug system.

Before joining ARM Richard worked in the Amulet group at the University of Manchester, researching asynchronous implementations of the ARM architecture.

Bryan Lawrence, Solutions Marketing Manager, ARM
Bryan currently runs a team of Solutions Architects who demonstrate and promote the integration of ARM IP into large SOC devices required by an application. For the past two years he has had a particular focus on microcontroller applications and the use of 32-bit processing in this market. Bryan has worked for ARM for eight years and was the product manager for the system level design product; PrimeXsys’ and was a system design consultant within ARM working with silicon partners who were designing ARM based ASICs.
Before joining ARM, Bryan was a project manager with VLSI Technology designing ARM processors into mobile phone devices.