The migration of embedded devices to intelligent systems (IS) marks the next inflection point for system vendors, service providers, and technology suppliers to address. Over the next five years, this ongoing transformation of industries will result in a trillion dollar opportunity for intelligent systems. As data becomes the new currency for technology vendors, how will companies build digital supply chains to deliver solutions? Where will most of the value be captured in the new supply chain? Please join Mr. Rau and Ms. Au as they provide key insights and perspective on these trends, and share our latest forecasts and research on Intelligent Systems in the context of the overall embedded and semiconductor market landscape.

Attend This Webinar and Learn:

  • Who are the key vendors and suppliers defining intelligent systems?
  • How large is the semiconductor opportunity by 2015? Which technologies and architectures will be pervasive in intelligent systems?
  • How are connectivity technologies transforming the usage model of embedded and intelligent systems?


Reynette Au, Executive Director and Partner, GTIA LLC
Reynette Au brings over 25 years of experience in the semiconductor industry through various senior management roles across several leading companies. Recently, she served as VP of Marketing and Alliances at Atheros Communications, prior to its acquisition by Qualcomm. Prior to Atheros, she served as vice president and general manager of Portable Navigation Products within the mobile business unit at NVIDIA. Ms. Au was also vice president of worldwide marketing for ARM.

Shane Rau, Director, Enabling Technologies and Semiconductors, IDC
Shane Rau leads IDC’s Intelligent Systems ecosystem research in the computing sector. Mr. Rau drives the content direction and strategic business development of research into platform semiconductors such as microprocessors, core logic chipsets, graphics processors, and memory in client PCs and servers. Mr. Rau provides in-depth insight and intelligence on market sizing, forecasting, technology trends, vendor analysis, pricing trends, supply and demand analysis, and market share.

Mr. Rau has over 20 years of experience tracking general IT and computing technology and market trends for technical and non-technical audiences. Prior to joining IDC in 2001, he was a technical editor for PC World Magazine where he tracked the semiconductor industry, edited articles for technical accuracy, and led a staff of 50 editors in article planning, presenting technical material, and data analysis.

Mario Morales, Vice President, Enabling Technologies and Semiconductors, IDC
Mario Morales is the vice president of IDC’s Enabling Technologies and Semiconductors research team and the visionary behind SMART TECHnology World. At IDC, he leads a multinational research team of analysts responsible for in-depth analysis, evaluation of emerging markets, forecasting, and research of major semiconductor application areas such as embedded devices, wireless, personal computing, wired communications, and consumer. Mr. Morales’ expertise includes international business development and driving strategic relationships with semiconductor and Information Technology (IT) companies.