In-vehicle product differentiation: open standards vs open source
Basing a product on open standards and delivering a
distinct, branded user experience aren’t mutually exclusive options. Quite the
opposite. Choosing the right open standard at the application level can help
OEMs quickly deploy applications and technologies in a brand-conscious way to
their end-users. It can also enable them to choose the underlying platform best
suited to addressing cost and performance requirements, and to delivering an
optimal user experience.
That said, many believe that open source
platforms offer the best route for avoiding vendor lock-in, reducing costs, and
accessing programming talent, even though such benefits are often best realized
with open standards. Not only can such standards promote code reuse, increase
interoperability and portability, and reduce vendor lock-in, they can also
provide access to a very large community of software developers and, in the case
of HTML5, enable integration with fast-evolving mobile applications, content,
Join us as we explore the:
Estimated length: 1 hour,
including Q & A.
Who should attend: This seminar is best
suited for software engineers and managers who are involved in the automotive
Poliak, Director, Automotive Business Development, QNX Software
As director of business development for QNX Software Systems’
automotive market segment, Andrew Poliak is responsible for building,
developing, and maintaining relationships in the automotive value chain.
Automakers, tier one automotive suppliers, and automotive industry
analysts all recognize Mr. Poliak as an automotive thought leader. He is a
founding member of multiple consortia, speaks frequently at automotive
telematics events, and advises analysts on trends and issues in the automotive
market. He holds patents for a framework that consolidates access to multimedia
devices, and for social in-vehicle navigation via images encoded with location
data. He also helped define and launch the QNX CAR application platform, which
significantly reduces the upfront engineering needed to develop connected
Mr. Poliak holds a Bachelor of Arts in Business with
an emphasis in Information Systems from the University of Washington.
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