Customers demanding evermore functionality.
Shorter market windows. Compliance demands. It’s more difficult than ever to
create products that stand out among the competition, yet are still profitable.
Next generation products require next generation development techniques, such as
systems engineering, to leverage knowledge and drive innovation earlier in the
development process. Most organizations actually have the engineering data
required to make this happen, but simply can’t access it or make sense of it due
to overwhelming complexity and lack of integrated views.

Join IBM expert
Greg Gorman to learn how you can visualize, analyze, and organize the value
hidden within your complex web of engineering data—helping you more efficiently
define, design, and validate smarter products.

Gorman, Program Director World-Wide Systems Engineering Strategy and Delivery

Greg Gorman is currently the IBM Program Director World-Wide
Systems Engineering Strategy and Delivery where he leads both the strategy and
development of both the Rational Solution for System and Software Engineering
and Rational’s Product Line Engineering Solution. Greg joined IBM through the
Telelogic acquisition in 2008, where he served in several positions ranging from
field engineer to sales executive to Vice President of Product Management over
his 16 year history. Prior to joining Telelogic, Greg was with McDonnell-Douglas
and then Honeywell Air Transport, where he led a software and systems team
creating crew station displays for fighter aircraft and commercial jetliners.
Greg is a graduate of The University of Missouri and is a Certified Product
Manager, AIPMM. Greg also serves as one of IBM Rational’s thought leaders in the
areas of complex systems development and is IBM’s Corporate Advisory Board
Representative to the International Council on Systems Engineering (INCOSE). He
is also active in Scouting (and is an Eagle Scout), mentors a FIRST Robotics
team and serves as INCOSE’s Associate Director of K-12 Youth Outreach.