The webinar will provide insights and ideas how NXP highly integrated Telematics On Board unit solution can help you to realize telematics & eco telematics applications on a small and cost effective embedded system. How to utilize ATOP open and flexible service oriented architecture to guide individual cars for optimal traffic flow (Eco-routing & -powertrain, ITM), provide optimise State-of-Charge of battery in Electric Cars, while enabling remote diagnostics to ensure battery State-of-Health. Car2X Communication will play a central role for communicating with infrastructure providers and energy providers back-end service infrastructure. AOTP will provide techniques authenticated trusted communication to ensure banking grade security and trust level.

What will attendees learn in the webinar:

  1. A new approach to Telematics and eco Telematics functions
  2. Enabling multiple parallel applications on a cost effective system
  3. communicating to various functions inside the car.
  4. Enabling secure and authenticated communication at banking card level with service providers

Dirk Reimer, NXP Semiconductors, Business Development & Marketing Director

Dirk Reimer is Director Business Development & Marketing Telematics for the Business Unit Automotive at NXP, the newly independent semiconductors company founded by Philips. Dirk is responsible for managing NXP’s Telematics activity for the global automotive industry, developing new business opportunities and defining NXP’s go to market strategy for Telematics. He joined NXP in February 2007. 

In various functions with Philips, TPO and NXP, Dirk has gained a deep insight into the microelectronics industry, focusing especially on the automotive and mobile sector. He began his career with Philips Components in 1996, as Sales Engineer. With Philips Components he worked amongst others as project & global account manager for customized LCD displays, Director Marketing & Sales for mobile systems chips at Philips Semiconductors. Before joining NXP, Dirk was managing Director for EU Marketing, Sales & customer support within TPO Displays. Dirk holds a university PHD degree in physics from University of Hamburg.