Arrow Sr. FAE Paul Joseph and TI Product Manager
Russell Crane will discuss an embedded LCD application and some of the common
pitfalls in the early design process and how to avoid them. Attendees will learn
about TI’s latest, low power and low cost, ARM Cortex-A8 offering; peripheral
options (USB, LCD, Ethernet, etc.); Linux operating system options; design tools
and technical support for both hardware and software.

What you
will learn:

  • How to leverage TI’s latest, low power and low cost, ARM Cortex-A8 offering
  • What peripheral options are available (GigE, USB, LCD, CAN, etc)
  • Details about using the Linux operating system
  • What design tools are available
  • How and where to get technical support options for hardware and software

Attend this webcast and get your 50% discount code for the
Sitara AM335x Evaluation Module and discounts on additional tools at the end of
the presentation.

Crane, Product Marketing Manager, Sitara ARM Processors, Texas

Russell Crane has been at Texas Instruments (TI) for 15
years. While at TI, Crane has held numerous roles including product line
marketing responsibilities for 1394, CardBus, USB and video products. Most
recently, he has managed Sitara™ ARM® processors. Crane has defined and globally
launched numerous products, including the recently released AM335x Sitara ARM
processors. He has also held software marketing and business development roles
within the OMAP™ processor organization where he was responsible for Windows
Mobile implementations and driving numerous key customer design-ins. Crane has
in-depth knowledge of the Sitara product line, software solutions, tool
availability and applications. He also has extensive experience with worldwide

B. Joseph, Senior Field Applications Engineer, Arrow Electronics,

Paul has a bachelor’s degree in Mathematics & Physics from
Ramapo College of NJ, and a MSEE from Fairleigh Dickinson University. Paul has
over 18 years experience in Sales and Field Application Engineering with the
last 15 years at Arrow Electronics supporting customers in the metro NY area.
Before joining Arrow Electronics, Paul worked for several years in medical
electronics design.