Today's automobiles and trucks include more electronic features and functions than any time in history. While many of these are necessary for increased comfort, convenience, and safety, they must also be designed to meet both cost constraints, and stringent quality requirements. Designers of automotive ICs and systems must manage a number of key problems; harsh operating conditions, a rapid rise in the amount and complexity of software, increasingly complex HW/SW interaction, and the need to ensure the manufacturability of IC designs. This webinar addresses the use of Synopsys "Software to Silicon Methodology" in analyzing, designing, and verifying designs that will result in the highest quality automotive ICs, components, and systems.

Estimated time for the presentation is 40 minutes, with additional time set aside for questions.

Who Should Attend:
Engineers and managers who are involved with the design of IC and systems for motor vehicles.

Anthony Stone
Anthony Stone is a senior marketing manager at Synopsys, Inc, where he concentrates on EDA software solutions for industry segments. He holds a Bachelor of Science in Electrical Engineering from Purdue University, and has held applications, marketing and technical positions at Bell Laboratories, Intel, Hughes Aircraft, and Cadence Design Systems.

Clive "Max" Maxfield has now spent over a quarter of a century in the electronic, computing, and EDA arenas. In 1980, after obtaining his BSc in Control Engineering (an interesting mixture of math, electronics, mechanics, and hydraulics and fluids), Max joined a design team at International Computers Limited (ICL) creating CPUs for mainframe computers. In addition to designing ASICs and circuit boards, Max has written numerous test programs for functional and in-circuit testers. In the area of digital logic simulation, Max has created models of everything from ASIC cell libraries to microprocessors. Due to his digital expertise, Max was once appointed analog marketing manager at a large EDA company (the world is a funny old place sometimes).

In the early 1990s, Max thought it would be fun to see a book he'd written on the shelves in his local book store, so he penned his first tome Bebop to the Boolean Boogie (An Unconventional Guide to Electronics). Since that time, Max has authored and co-authored a number of books, including EDA: Where Electronics Begins, The Design Warrior's Guide to FPGAs, and How Computers Do Math (Featuring the Virtual DIY Calculator).