Performance marketing is a new TechInsights initiative that refers to customized pay-for-performance marketing programs. In its simplest form, Performance Marketing is paying for media and marketing services on a per lead basis. It also can include advanced programs in which a user with a specific profile completes a specific action, such as request sample parts. The goals of these programs are to enable you to identify, focus and achieve your specific marketing goals without the concern of defining specific medium or brand. In this webinar, you will learn how to partner with TechInsights to create a customized Performance Marketing program designed to achieve your precise product marketing objectives.

Intended Audience
Electronics engineering marketing professionals