system makers look to leverage the new capabilities that internet connectivity
can provide, energy efficiency will directly contribute to achieving a best in
class product. Whether to address thermal challenges or achieve extended battery
life, developers need to address energy consumption while minimizing the cost
impact to their design. A key step is selecting the right embedded processor,
which often dictates the overall system efficiency, but there are many more
steps developers can take. In this webinar, Freescale will examine several
energy efficient design techniques for the embedded processor and highlight the
difference between “low power” and energy efficient products.

Topics include:

  • The role of energy-efficiency in the Internet of Things era
  • The distinction between low-power and energy efficient products
  • Embedded processors energy efficiency design techniques

Haight, Product Launch Marketing Manager, Microcontroller Group,

With more than twenty years in the semiconductor industry
Michael has held individual and manager roles across Engineering, Sales, and
Marketing Disciplines. He is currently working in Freescale’s Microcontroller
Group as Product Launch Marketing Manager helping to spread the word about the
advances in Freescale’s Kinetis microcontroller products based on ARM® Cortex™
processors and their alignment with emerging trends and applications like the
Internet of Things.

Garcia, Kinetis Product Marketer, Microcontroller Group, Freescale

Donnie Garcia is a Kinetis Product Marketer with Freescale’s Microcontroller
Group. He is responsible for Kinetis new product introduction from definition to
market launch. As an active member of Freescale’s intellectual property (IP)
teams, Donnie defines IP roadmaps and IP for new products, and conducts market
trends and competitive research. Donnie graduated from The University of Texas
at Austin with a B.S. degree in Electrical and Computer Engineering. His
previous work experience includes over 11 years in the semiconductor industry as
an Applications and Systems engineer where he developed microcontroller hardware
and software in close collaboration with customers. with customers.