Texas Instruments (TI) has been involved in the video market for more than 25 years. The steps in the video chain span everything from the creation of the original content to the final viewing experience. Customers can leverage TI’s vast expertise in video compression and transcoding to launch differentiated products quickly and cost effectively. This guide describes TI’s customized solutions for various market segments that simplify development by providing access to software, tools, third parties and local support.