Spurred by the increasing resolution and storage capabilities of consumer electronic devices, along with the wider availability of media via broadband Internet connections, users want a faster transfer capability to simplify downloading, storing and sharing large amounts of multimedia content. USB 3.0 will play a key role in providing the simple connectivity consumers want. In fact, by closing the gap between internal and external storage performance, USB 3.0 is bringing a fundamental shift to the storage market. Because USB 3.0 enables external drives to achieve data transfer rates as fast as a PC’s internal drives, users will be able to take advantage of external storage much more than they have in the past.