In facing the future, companies need to innovate in order to increase revenues. Such an emphasis on innovation requires that companies partner with IT firms that also encourage, and insist on, innovation in their own products and services. SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects&#151from product development to product delivery to product implementation. SAP will continue to grow organically by innovating internally and externally, taking the risks necessary to create the future that will provide a steady stream of solutions and ideas to help each and every customer become a “best run business.”