The global demand for automotive infotainment systems is growing at a rapid pace and is expected to reach nearly 130 million units by 2020. Car manufacturers are noticing a growing trend that more consumers are factoring in the car’s infotainment features and performance in their car buying decisions. Now vehicle OEMs are facing growing pressure to offer infotainment systems with immersive interfaces such as touchscreens with rich graphical user interface, streaming audio, seamless connections between the infotainment system and a host of bring your own devices as standard offerings in entry-to mid-level vehicles.