This paper describes Intelligent Advertising Framework (IAF) which is based on the concept of using anonymous video analytics (AVA) data and data mining concepts to achieve targeted advertising, which can then be used to measure and improve the advertising ROI of a digital sign. By analyzing AVA viewership data collected from previous viewers in front of a display, IAF can discover their viewing patterns and use this information to train advertising models that can be deployed to the digital sign. These advertising models can then be used to choose specific advertisements from the inventory of available content to intelligently target future customers.