Today’s global technology marketplace is challenging, competitive, and dynamic. In response to these market conditions, technology vendors are re-thinking their business models and product strategies. If you’re a hardware manufacturer, an attractive business transition strategy is to move into the software business by becoming more software-centric in how value is delivered and monetized. By delivering more value to your customers in the form of software, your company can increase margins, build competitive differentiation and recurring revenue streams, more precisely target multiple market segments, and dramatically increase customer satisfaction.