Embedded software plays a central role in high-tech manufacturers’ go-to-market strategies. This trend is especially apparent in markets such as telecom, test and measurement, and industrial automation—where manufacturers are under increasing pressure to innovate, rapidly enter new markets, control costs, maximize incremental revenue, and deliver a competitively differentiated customer experience. As embedded software has become more integral to their business, more and more manufacturers are discovering the power of software licensing. With licensing, manufacturers can turn device features and/or capacity on and off as appropriate. This white paper discusses how licensing enables telecom providers to manage and monetize their devices.