Products from automobiles to mobile phones contain an increasing amount of software providing various functionality, including the control of mechatronic systems. In order to ensure optimal design in these Embedded Systems, the development of mechatronics and software need to be integrated more closely across all phases of the product lifecycle. The integration of tools to control the software lifecycle within the PLM environment is a crucial prerequisite in this context. All factors are crucial for global manufacturers of complex systems. Continental Automotive provides a best-practice example for the successful realization of such an integration.