The search for the best DSP solution for a given application usually leads designers into a maze of price, performance, and power consumption trade-offs, often requiring a compromise of one or more to accommodate the others. This paper describes the Spartan-3A DSP, the latest addition to the Xilinx XtremeDSP portfolio and the first Spartan FPGA to be DSP optimized. It delivers an efficient combination of low price, high performance, and low power consumption for a host of applications, including wireless base stations, mobile defense communications systems, surveillance, automotive, video, and medical imaging technologies.