One of the biggest barriers impeding broader adoption of cloud computing is security. IT managers need higher levels of assurance that their cloud-based services and data are adequately protected as these architectures bypass or reduce the efficacy and efficiency of traditional security tools and frameworks. This paper explores challenges in deploying and managing services in a cloud infrastructure from a security perspective. It discusses work that Intel is doing with partners and the software vendor ecosystem to enable a security enhanced platform and solutions with security anchored and rooted in hardware and firmware to increase visibility and control in the cloud.