This white paper focuses on how Xilinx enables the automobile to be a more entertaining, more informative, and more productive environment. When we envisage automotive electronics we automatically consider electric windows, central locking systems, safety systems, climate control and electronic ignition systems, all of which require stringent qualification, temperature cycling, and certification. The new emerging automotive electronics boon has now shifted from under the hood or bonnet to in-cabin multimedia applications. The trend towards mobile offices and entertainment on the move has meant a large portion of the electronic or semiconductor content has moved into this expanding area.