To make an informed choice among the available embedded microcontrollers for automotive applications, designers need benchmarks that are specific to these applications and provide a realistic representation of how the device will perform in the automotive environment. This paper gives an overview of the challenges of developing such benchmarks, the hardware required for their implementation, and the process by which a new suite of benchmarks that addresses these concerns is being implemented by EEMBC. Key points include the creation of benchmarks that can be generated to match specific OEM specifications and which can evolve in tandem with automotive standards as soon as requirements are known, rather than requiring a long development