When new generations of products are introduced as often as every quarter, designers require a product development strategy that is flexible, fast, and low cost. A PLD-based programmable platform can provide a foundation for rapid, low-cost product innovation and evolution. This platform can help designers react in real time to customer feedback and market changes; tailor features of a basic design for different users, regions, or price points; develop differentiated features before the competition; and maintain the first-mover advantage that is so critical to market success. This “design once, make many” approach improves productivity, saves development time, and ultimately saves money.