Over the years, Texas Instruments Incorporated (TI) has pioneered the transfer of ultra-low power consumption technologies from the wireless industry to the broader and newly emerging segments that require a battery to operate. And with devices like TI’s Sitara AM37x ARM Cortex-A8-based processors, system performance need not be sacrificed to achieve ultra-low power consumption. Embedded system designers can have it both ways and, in the end, bring to market much more competitive battery-operated products.