Thermal management is the cornerstone of a successful product launch. Yet it often takes a back seat to other project parameters due to either lack of resources or available time. Consequently, thermal management either becomes an after-thought or is sometimes ignored. Further, today’s market is a cost driven one mandating that every product be offered at the lowest possible cost. In an effort to help companies meet these continuing cost pressures, ATS has rolled out an industry-first, fixed-cost board-level thermal solution, called QoolPCB. The program offers a fixed cost cooling solution for any component on the PCB. It includes design, samples, thermal testing and final product at a fixed cost per PCB. The program is designed to off-load thermal and mechanical concerns from OEMs and transfer that responsibility to ATS. ATS will then deliver a thermally managed PCB at a very competitive price.