This paper describes the three major trends of the front facing camera. Unlike the past, the front facing cameras are undergoing many changes in association with latest technologies. This means that the front facing camera has a long way to evolve itself by including various new features such as the zoom without influence on the image quality, the fast AF at sensor level and other features that a user cannot visualize at this point. Samsung System LSI will pioneer the future of the front facing camera market with the state-of-the-art technologies and the most advanced manufacturing process.