For years, engineering organizations developing software intensive products have been faced with one industry focused on automating application lifecycle management (ALM) and another, largely separate, industry focused on automating product lifecycle management (PLM), leaving a gap for software development teams responsible for delivering ever-more complex software components that are embedded in engineered products. This paper presents key aspects of successful lifecycle management processes and associated automation platforms that are critical to success when implementing SPL engineering practices. It also examines some proven patterns for management of product variants, a key aspect of SPL engineering, in Integrity, PTC’s application lifecycle management solution.