We are at the dawn of 5G—a transformational innovation platform that will generate over $12T of economic value by 2035. But what is driving the early deployments of 5G NR—the global 5G standard—in the 2019 timeframe? This white paper presents the results from a recent consumer survey showing what they expect from 5G, as well as outlines how operators can leverage higher spectrum bands both in sub-6GHz and mmWave to deliver more cost-efficient mobile services.