There are many factors that affect the device’s power efficiency, which can be expressed in the number of hours between battery charges. Today, in the era of HD mobile screens there are two major issues that contribute to high battery drain—display brightness and power dissipation in the video and graphics subsystem. This paper will discuss the latter one—smart video and display pipeline in the System-on-Chip. Smart, which means providing similar performance to competitive solutions, but requiring much less power.