For years, FPGAs with high-speed serial I/O have been a clear choice for systems looking for bandwidth, density, performance, flexibility, and cost effectiveness. 7 series FPGAs from Xilinx, designed with the 28 nm HPL process, are equipped with a portfolio of transceivers suitable for a range of applications ranging from commercial video displays to ultra-high bandwidth wired telecommunications backplanes and optical interfaces. This white paper gives an overview of the Xilinx 7 series transceivers and elaborates on the features that help system designers to increase system performance, improve system margin and robustness, reduce BOM cost and accelerate productivity.