Join the "Cool" Club
ESL (electronic system level [design]) brings with it a pretentious name and the potential for manic marketing misrepresentation. Although there are excellent ESL products and efforts underway, the early market is a good time for the buyer to beware and for savvy design teams to understand that they are likely to be experimenting with cutting-edge, nascent technology. ESL is also currently an over-broad term, encapsulating a number of interesting but diverse tools and technologies.
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