Design engineers are constantly challenged to develop new products with improved features and functionality over previous generation and competitive products. The increasing demand for smaller, lower power and lower cost products with each subsequent generation adds another layer of complexity to the engineer’s already difficult job. Design engineers are always looking for enhanced solutions to satisfy low power, small size and quick time to market requirements for consumer products. This white paper will discuss some of the factors design engineers consider when developing a consumer product. Next it will discuss how Lattice Semiconductor’s ispMACH 4000ZE family of zero-power Complex Programmable Logic Devices (CPLDs) enables the use of CPLDs in ultra high volume, low power applications, a market that was once dominated by Application Specific Integrated Circuits (ASICs) and Application Specific Standard Products (ASSPs).