Anonymous Viewer Analytics (AVA) is a passive and automated audience measurement technology designed for digital signage networks that can be used to provide digital signage operators with quantitative viewership information and return on investment (ROI) data. This paper explores aspects of Intelligent Advertising Framework (IAF) technology concerning: targeted advertising and real-time content triggering. Since privacy is a primary concern, we will explore how our targeted advertising system can be used without jeopardizing the privacy of individuals. This paper will discuss real-time content triggering system, which allows our advertising models to get deployed in real time in order to intelligently.