Protecting intelligent retail systems, and the customer and transaction data they generate, against malware, theft, and other attacks has never been a more critical issue for retailers. Intel security capabilities are now available to help retailers meet a broad range of threats. This paper introduces advanced hardware-based Intel platform technologies for securing devices in retail environments, many of them available for the first time, in 4th generation Intel Core processors. Various retail use cases included in this paper are presented for example purposes.