In the race to develop the most appealing infotainment solutions, car makers can get a head start by taking advantage of standard 1394 bus technology. Under the names of FireWire (Apple), i.Link (Sony), and Lynx (Texas Instruments), 1394 has proven ideal for carrying infotainment data in a variety of applications and now promises to provide the same high performance in automobiles with a version known as the 1394 Automotive network. This technology has become vital to drive automobiles into the information age.