Device manufacturing is undergoing unprecedented transformation. OEMs now have the power—and the tools—to build IoT devices that help them escape the cost and commodity trap. Instead, by rethinking their businesses and developing next-generation strategies, they can become premium product and service providers, as well as trusted partners in simplifying complex industry processes. With Windows 10 IoT, one common platform, and Microsoft Azure, a platform to capture and analyze previously untapped data, OEMs now have the keys to the kingdom.