Content compression and delivery is very critical for providing enhanced user experience. HEVC is one of the most advanced data compression technologies for distributing high resolution content. This white paper provides insights into how an end user benefits from HEVC adoption in terms of enjoying higher resolution, improved playback smoothness and higher bit-depth video quality. Insights are provided into the HEVC industry trends and the challenges involved in migrating to HEVC using the currently available hardware platforms. It also discusses the additional complexity introduced by H.265 standard and how they can be addressed through GPU accelerated HEVC solution.