The video AFE is an essential part of nearly any consumer video product or personal computing display. These products are expected to deliver the highest-quality images. Although it is possible to implement a video AFE from a stand-alone ADC and a collection of separate analog components, the complex interactions between them make developing an optimized system a difficult task which can add significant delay and risk to a design cycle. This paper explores how these risks can be reduced using an optimized video AFE core from a third party IP provider ensuring your design delivers the best possible video quality and power efficiency in all of the operating modes.