The proliferation of connected devices represents an entirely new platform for service providers, manufacturers, and startups to build devices and applications for the consumer IoT market. The IoT is green fields when it comes to possibilities—new products, new services, and new market opportunities. However, green fields are also untested and come with inherent risk. So, where to go from here? How can you ensure the end product meets the needs of your customers? That it is secure and future-proofed? That the business model works? This type of product discovery is multilayered. Asking the right questions and uncovering questions you didn’t know to ask, is the right place to start.