Mobile device makers (MDMs), confronted by numerous challenges to growth and profitability, are looking to develop new avenues to expand their core device offerings. Based on a recent consumer survey by the IBM Institute for Business Value, we believe the rapidly growing market for mobile Internet services may provide just the ticket to revitalize MDM growth and send them profitably into the next decade.

While this executive brief focuses on opportunities for mobile device makers to move into the mobile Internet market, similar opportunities may exist for other electronics companies that offer consumer products.