Developments in ADAS, powertrain electrification, infotainment and cluster, body electronics, and lighting can help make designers’ automotive designs safer and make travel more enjoyable, but are also bringing challenges with each automotive design generation. Those challenges require innovative electronics technology in power management and throughout the signal chain. Automakers and Tier-1 suppliers who need advanced semiconductor solutions also need wide-ranging technology and expertise from their suppliers, plus in-depth support to help them create and release new models. As automakers and their customers travel the road to greater automated driving, electrification, safety, comfort and convenience, innovative technology from TI will be with them all the way.