The automotive industry is extremely competitive, requiring original equipment manufacturers (OEMs) and automotive suppliers around the world to strive for innovation and gains in cost efficiency. Just surviving in this climate is challenging and requires rapid progress, but to stand out or gain market share—that takes something consistently special, year after year. This white paper explores some key challenges automotive companies face in creating smarter, more sophisticated automobiles that are made up of many systems of systems along with how a more holistic approach can help accelerate innovation while improving quality.