A product strategy that uses a tailored approach drawing upon using different process technologies, architectures, and integration options targeted to different applications will give hardware architects the best possible choices and solutions. This white paper covers examples of why telecommunication bandwidth and the infrastructure behind it is driving FPGA capabilities, business challenges of ASICs and ASSPs, and how a tailored approach for programmable logic devices (PLDs) provide a leap in FPGA capabilities. This paper also outlines Altera’s generation 10 portfolio of next-generation FPGAs and SoCs that seeks to provide a breakthrough in capabilities and advantages across a variety of different applications.